Codie consistently hits over a million views by highlighting the absurd success stories of entrepreneurs like this pig farmer who makes 50K a month!
How does Codie Sanchez score such big numbers talking about the economics of pig farming? An analysis of her top-performing videos reveals four things Codie does with her storytelling that delivers organic social media success:
1. Highlight business ideas that have the perception of being easy to do. Viewers say to themselves, “I could’ve done that.”
2. Zero in on the specific and granular details of an individual entrepreneur’s story. Instead of vague platitudes about success, Codie stands apart from the expected generic message.
3. Embrace the outlandish, absurd, and weird elements of success. From raising pigs, to naming babies, to selling bruised bananas, Codie features unexpected and out-of-the-box business ideas.
4. Hook the viewer with outrageous numbers and explain the underlying economic concept behind them.
Main Takeaway
It’s tempting to play it safe and deliver your message in generic and overused cliches. Codie Sanchez proves that weird, clever, and absurd content can draw a huge audience.
Are you falling back on stale and bland messaging? By adopting Codie Sanchez’s storytelling strategies, you can boost your content to the next level.
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